A customer submits.
The dealership pays for the opportunity and starts the clock.
Dealership BDC lead conversion
Turn more dealership leads into completed applications.
You already paid for the lead. Ghost helps your dealership convert more of those opportunities into real conversations, completed applications, appointments, and sold cars.
Fresh leadsSpeed-to-lead follow-up
No-showsAppointment reactivation
Aged leadsPersistent, structured revival
LEAD → APPLICATIONLIVE RESULT
Before18–19%
→
After31–33%
Estimated monthly impact+10–15additional deals per month
Based on performance at two Byrider dealerships. Individual results vary by lead quality, inventory, financing, process, and sales execution.
Two dealerships. Same lead volume. Better conversion.
18–19%Previous lead-to-app rate
31–33%Improved lead-to-app rate
10–15More deals per month
THE REAL PROBLEM
You do not necessarily need more leads.
You need more value from the leads already entering your CRM.
They do not answer right away.
The salesperson gets busy, a fresher lead comes in, and follow-up gets inconsistent.
A buyer disappears.
Not because they were never interested. Because the process failed to keep moving them forward.
BUILT AROUND REAL DEALERSHIP LEADS
Ghost works the opportunities your team is most likely to lose.
Different lead situations need different conversations, cadences, and next steps.
Fresh internet leads
Respond quickly, create a real conversation, and move the customer toward the next meaningful step.
Explore fresh lead follow-up →Incomplete applications
Re-engage customers who started the process but never finished the application or documentation.
See incomplete app recovery →No-shows and cancellations
Bring back shoppers who scheduled an appointment, then canceled, ghosted, or never arrived.
See no-show reactivation →Pathway customers
Keep future buyers alive while they work through income, co-buyer, document, reference, or down-payment requirements.
See pathway follow-up →Aged lead reactivation
Systematically work older opportunities instead of letting valuable demand sit untouched in the CRM.
Explore aged lead reactivation →Your actual BDC process
Ghost is built around your approval process, sales language, documentation requirements, timing rules, and escalation logic.
See how Ghost works → LEAD LEAKAGE CALCULATOR
See what better conversion could mean for your dealership.
Use your actual monthly lead volume and application-to-sale rate. The calculator shows the potential gap between your current performance and a stronger conversion target.
Example benchmark19% → 32%Based on the two-location Byrider case study.
Current applications29
Potential applications48
Additional applications+19
Potential additional deals+4
Illustrative estimate only. Actual results vary.
HOW GHOST WORKS
Not another generic AI chatbot.
Real BDC work means understanding what happened, what is missing, and what should happen next.
We learn your dealership.
Your financing strengths, required documents, approval flow, appointments, sales language, locations, team assignments, and escalation rules.
We work the lead by status.
A fresh lead is not treated like a no-show. A pathway customer is not treated like an incomplete app. Each receives a purpose-built workflow.
Your team gets more real opportunities.
Ghost focuses on moving buyers toward completed applications, qualified conversations, appointments, and handoffs your team can close.
Generic bot
“Still interested?”
Same cadence for everyone
No context on missing steps
Activity without accountability
VS
Ghost
Lead-specific next step
Fresh, no-show, pathway, aged logic
Knows documents, objections, and history
Built around conversion outcomes
CASE STUDY
18–19%Before
→
31–33%After
+10–15estimated additional deals per month
THE BYRIDER RESULT
From the high teens to the low 30s.
At two Byrider dealerships, lead-to-application conversion moved from approximately 18–19% into the 31–33% range. Based on the dealership performance data provided, that represented roughly 10–15 additional deals per month.
- No need to double lead volume.
- No need to spend more on another lead source.
- Better speed, follow-up, qualification, and reactivation.
FAQ
Questions dealership leaders actually ask.
Clear answers, no software fog.
Is Ghost a CRM?
No. Ghost is designed to improve what happens between lead submission and a completed application, legitimate appointment, qualified handoff, or reactivated opportunity.
Do we have to replace our current systems?
No. Ghost is designed around the dealership's existing CRM, texting, lead, and appointment processes. Integration depth depends on the systems involved.
Is this just automated texting?
No. Texting is one channel. Effective BDC work requires status awareness, previous-conversation context, missing-step logic, timing, escalation, and human handoff rules.
Can Ghost work older leads?
Yes. Aged leads, incomplete applications, no-shows, cancellations, and pathway customers can all be structured into reactivation campaigns.
What makes Ghost different from a generic outsourced BDC?
Ghost is built around measurable conversion outcomes and dealership-specific workflows, not raw activity counts alone.
What results should we expect?
Results depend on lead quality, volume, inventory, financing, sales execution, and current process. In two Byrider dealerships, lead-to-application rates increased from approximately 18–19% to 31–33%. Individual results vary.
FREE LEAD CONVERSION AUDIT
You already paid for the lead. Let's find out where the buyers disappear.
Send us your monthly lead volume, current lead-to-app rate, and application-to-sale rate. We'll show you the potential conversion gap and the workflows most likely to matter.